Well, here we are. It’s a brand new year and things aren’t much different. I finally completed my 8-year-on-again-off-again tryst with higher education, though I have yet to land a job in my field. We weathered a couple hurricanes, survived exactly one Mayan apocalypse and the buttoned-up nancy boys of Madison Avenue are still churning out garbage at an alarming rate. It’s for those reasons that I’ve decided it’s time to take this little project of mine to the next level. That’s right, people. I purchased a real-live domain.
The new site, Of Marketing & Man, will carry the proverbial torch starting next week. Not much will change. There’s a fancy new banner image and a shorter URL to match the Steinbeckian name but don’t fret. You’ll find the same cynical observations of the advertising industry that you’ve come to expect and, dare I say, love.
So, I bid you a fond farewell from benjaminstouch.wordpress.com and leave you with this: a walk down memory lane including some hits, misses and just about everything else from the past 15 months.
- LINsanity proved to be just another fleeting trend.
- William Shatner reprised his role as the Priceline Negotiator following the character’s untimely death in early 2012. Witness his resurrection below:
- New Jersey still stinks.
- Kit-Kat finally stopped airing that God-awful Crunch commercial, only to re-release an older version of the same concept late in the year. Check out the cringe-worthy spot:
- Chick-fil-A has yet to apologize for being a bunch of ignorant assholes with terrible food. But, as of January 2013, nine states – as well as the District of Columbia and two Native American tribes – have legalized same-sex marriage.
- Axe’s Susan Glenn remains the most inspiring TV spot of the past 12 months, IMHO.
- Despite receiving harsh criticism from just about everyone, Chanel released Wherever I Go, a sequel to the awkward ad for N°5 starring Brad Pitt. Part 2 is pretty much the same commercial. It uses the exact same copy with the addition of seemingly random stock videography. See it for yourself:
- I went balls-out with my post about the upcoming film, Man of Steel, nearly doubling my readership within a period of 24 hours.
Sincerity hasn’t been very common around here, but I truly appreciate everyone who’s taken the time to read, comment on and link to my blog. I hope to see all of you over at the new site and I’ll do my best to keep you informed, entertained and maybe even a little bit aroused throughout 2013. Happy New Year, everybody.