Blue Moon. It’s not just an awful beer. It’s also the exact frequency that I come across an ad campaign about which I have nothing negative to say. Take, for example, this promotion for the upcoming James Bond film, Skyfall. This Coke Zero vending machine recently appeared in Antwerp Central Station, giving customers a chance to win tickets to the premier – but not without first forcing them to enact every 12-year old boy’s fantasy (No. Not that fantasy, perv). Check it out below, and I challenge you to avoid getting the chills at the end of the video.
Coke Zero Unlocks the Bond in All of Us