H&M Ad Succumbs to Street Justice

With my graduation date creeping ever closer, I’ve been spending what some might call an unhealthy amount of time stressing out about what comes next. Where will I find a job in this economy? What if my new coworkers hate me? How will I stay in contact with all my friends from school without some sort of online social networking site? But, perhaps even more concerning is the notion that I could get out there in the real world and just suck miserably at advertising. One thing’s certain, though: if I ever create an ad as bad as this one for swimwear from H&M, I hope some arrogant, self-righteous bastard in his early-to-mid twenties has the cojones to blog about me or, at the very least, deface my work in a manner as creative as what this street artist did when he saw the posters hanging around Hamburg.

Upon the ad’s release, H&M was criticized by the Swedish Cancer Society for using a “too tan” model. First of all, am I the only one who sees the irony in a group of Swedish people judging someone on the color of their skin? Isn’t everyone tanner than Swedish people? Furthermore, a quick Google search for the model (Isabeli Fontana from Brazil) proves that she’s barely darker than me. And let me tell you, I am white. I mean, like… shockingly white. As a child, when the power would go out, my family would just huddle around me, the light of the moon reflecting off my milky skin to illuminate our home. So, if anyone’s to blame here, it’s those pesky graphic designers and their abuse of Photoshop. It’s like they’re addicted to making models look ridiculous.

The first step is admitting you have a problem. Stop enabling him! Quick, somebody take away his mouse before he’s able to hurt anyone else!

Thankfully, there are still those out there who patrol the streets at night, searching for injustices like these. As you can see in the above image, the posters have been amended with a Photoshop toolbar thanks to one such vigilante. Keep up the good work, whoever you are!

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One thought on “H&M Ad Succumbs to Street Justice

  1. Alexandra Smith says:

    I cannot wait to huddle around you so that you can illuminate wherever it is that you are…when I huddle..and there is no power. YOU LIGHT UP MY LIFE, BEN-JAMMIN. You’re welcome.

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