For his most recent project, The Girl With the Dragon Tattoo, director David Fincher employed the help of Blur Studios when producing the film’s opening title sequence. The result was two-and-a-half minutes of what AdWeek’s Tim Nudd described as, “an imposing, oil-drenched-looking style and backed by the grinding sounds of Karen O. and Trent Reznor’s cover of (Led Zeppelin’s) ‘Immigrant Song.’”
What fascinates me about this story is that, since the film’s release on December 20, 2011, Blur’s video has been popping up on Internet sites like YouTube and has already been viewed several hundred-thousand times. And, apparently, it has garnered more interest in the film than the actual trailer that was made for TV. Who would have guessed a semi-viral marketing campaign for a movie about a hacker would be so successful?