Tis the season. Do you want to know how I know that? It’s because every time I turn on the television or log onto my favorite website, I’m bombarded with uncharacteristically stupid advertising. And the latest viral campaign from the kings of stupid (WalMart) is no exception.
In his article for AdWeek, David Kiefaber attempts to explain “the alliteratively named Frank, whom people can upload to their Facebook pages.” He says, “Frank himself, created by The Martin Agency, is a less-radical amalgam of the Singing Christmas Sandwich and Paypal’s Regifted Fruitcake, only without the bizarre charm of the former or the charitable inclinations of the latter.” So, why, WalMart? Why are you putting us through this? Everyone already thinks your stores are filled with the type of people who still have those singing fish mounted on their walls. Do you honestly think a holiday-themed version of that is going to attract a new customer base?
And yet, here I am. Doing exactly what the fine folks at The Martin Agency no doubt had in mind when they conceived Frank somewhere within the bowels of their Richmond, VA headquarters. I’m talking about the ads. I’m giving them free advertising and, if anyone actually reads this, there’s a possibility they’re going to go search for them on YouTube. And maybe, just maybe, one of those poor saps will actually link to one of the videos on their friends’ Facebook pages. What can I say? It’s all in the spirit of giving.